| | Go Fetch Marketing & Design |  | | Don't Drop The Ball, Throw It |
|
|  |  |
Direct Marketing Association: Marketing News
Direct marketing news for people doing direct, database, and interactive marketing
1 - More Than 75% of Online Americans Bank, Pay Bills Online, Fiserv Survey Finds 2 - Yahoo! Awarded Highest Technical Honor for Data Mining and Knowledge Discovery 3 - Gander Mountain Returns to Catalog Business After 12 Years 4 - USPS Proposes New Automation Requirements for Detached Address Labels 5 - Microsoft Ranks as Top US Online Display Advertiser in June, Reports comScore 6 - Consumer Confidence Improves in August, Reports The Conference Board 7 - comScore Study Examines Breakdown of Visitors to Official Beijing 2008 Olympic Website 8 - Telecom Carriers Are Well-Placed to Win Ad Revenue, Gartner Says 9 - Hackers Stoop to New Lows in Attempt To Infect Computers, Reports SophosLabs 10 - PRC Issues Proposed Rulemaking for Periodic Reporting 11 - Nearly Half of Search Marketers Do Not Integrate Efforts with Offline Channels: iProspect Study 12 - NBCOlympics.com Brings in $5.75 Million in Video Ad Spending, eMarketer Estimates 13 - Harris Interactive Study Finds Consumers' Attitudes Differ Widely by Generation 14 - Ron Jacobs Helps Architect New Certificate in Multichannel Marketing Program at DePaul University 15 - comScore Releases July 2008 US Search Engine Rankings 16 - The Conference Board US Leading Index Decreased 0.7% in July 17 - PRC Issues Proposed Rulemaking for Complaints 18 - Amazon Web Services Launches the Amazon Elastic Block Store for Amazon EC2 19 - Economic Conditions Forcing Marketers to Reduce Advertising Budgets: ANA Survey
More Americans than ever, an estimated 63.1 million households or three-fourth of those online, are paying their bills online rather than writing paper checks, according to a survey sponsored by CheckFree, now part of Fiserv, Inc., a leading provider of information technology services to the financial industry
Yahoo! has announced that Dr. Raghu Ramakrishnan, Yahoo! VP, research fellow and chief scientist for the Audience Technology and Cloud Computing & Data Infrastructure (CCDI) groups, has been awarded the 2008 Innovation Award by the Association for Computing Machinery (ACM) Special interest Group on Knowledge Discovery and Data Mining (SIGKDD). ACM's SIGKDD Innovation Award is the highest technical award in the fields of data mining and knowledge discovery.
Gander Mountain, one of the nation's largest retail network of stores for hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear, products and services, has announced that it has begun a limited national distribution of its 244 page catalog to customers. The catalog marks Gander Mountain's return to direct marketing after 12 years.
In today's Federal Register, the US Postal Service proposes revisions to its mailing standards for detached address labels (DALs). Comments are due on or before Sept. 26, 2008.
comScore, Inc. released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9% of all display ads viewed, while Microsoft was the top display advertiser with 1.7% of total views.
The Conference Board Consumer Confidence Index™, which had improved moderately in July, made further gains in August. The Index now stands at 56.9 (1985=100), up from 51.9 in July. The Present Situation Index decreased to 63.2 from 65.8 last month. The Expectations Index, however, increased to 52.8 from 42.7 in July.
comScore has released a study of global visitation to Beijing2008.cn, the official website of the 2008 Olympic Games in Beijing, China. The study revealed a tight race between China and the US, with China taking the gold.
Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile ad market alone will be worth over $12 billion by 2011, but advised carriers that they will need to rise to some key challenges if they are to realize their advertising ambitions.
Experts at SophosLabs, Sophos's global network of virus, spyware and spam analysis centers, have warned of a widespread spam campaign that pretends that the recipient's baby has been kidnapped. The campaign tries to trick innocent computer users into opening a file claiming to be photographs of the infant, but are really malicious software.
The Postal Regulatory Commission (PRC) has published proposed regulations prescribing the form and content of information the USPS will routinely report to the Commission to achieve transparency and accountability of the Service. The information will be used by the Commission to prepare its annual report to Congress.
Search Engine Marketing Firm, iProspect has published the iProspect Search Engine Marketing Integration Study. The study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels.
The 2008 Beijing Olympics had millions of Americans glued to the screen, whether on television or online, with record viewership and Web site traffic. However, the great popularity of the games did not quite translate to huge amounts of video advertising.
A recent survey by Harris Interactive conducted for Charles Schwab and Age Wave asked almost 4,000 Americans aged 21 to 83 what they thought of different generations. The results show how very differently people view the different generations, with many people holding strong positive and negative opinions about them.
Direct marketing evangelist Ron Jacobs is helping to pioneer a certificate program and graduate degree course for marketers at DePaul University to debut in Fall 2008. The Jacobs and Stone Multichannel Marketing Communications Graduate Certificate program, dubbed MC2, was named in honor of Ron Jacobs and Bob Stone, co-authors of the seminal direct marketing text, Successful Direct Marketing Methods.
comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the US search marketplace. In July, Americans conducted 11.8 billion core searches (up 2% versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.
The Conference Board announced today that the US leading index decreased 0.7%, the coincident index increased 0.1% and the lagging index increased 0.4% in July.
The Postal Regulatory Commission yesterday published a notice of proposed rulemaking to update the Commission rules for complaints. This is part of a series of rulemakings initiated by the PRC to fulfill its responsibilities under the Postal Accountability and Enhancement Act.
Amazon Web Services LLC has launched the Amazon Elastic Block Store, a new persistent storage feature for the Amazon Elastic Compute Cloud. Amazon EC2 is an infrastructure service that provides resizable compute capacity in the cloud.
Marketers from a broad cross-section of categories and industries are feeling the pinch of belt-tightening with their budgets, according to a recent survey from the Association of National Advertisers (ANA).
| |
|