Go Fetch Marketing and Design

Website Design 101: 7 Steps to a Great Website

admin — Thu, 16 Feb 2012 19:20:46 +0000

Have you been thinking about a website redesign? Redesign projects can be laborious, so before you head down make sure you are doing it for the right reasons and that you incorporate the most essential elements.

This free ebook will walk you through 7 important steps that you should follow for a redesign or if you are just considering an upgrade to your current website.

You will learn:

Whether or not a website redesign is right for your company
How to protect your website content during a redesign
How to format your homepage correctly
The importance of original content
Why you need landing pages
The importance of website metrics

Our First EDDM Campaign

admin — Wed, 11 Jan 2012 03:21:17 +0000

Here is a picture of the first Every Door Direct Mail Campaign we did for a client (8.5 x 11 postcard). This new form of direct mail is becoming more popular as a substitute for the traditional direct mail campaigns because is has a “wow” factor (sizes can be up to 11 x 15), it can be targeted down to carrier routes, and is less expensive for postage. For more information on EDDM, check out our previous post on this new direct mail option.

We Started our Zazzle Store

admin — Tue, 06 Sep 2011 15:30:17 +0000

If you love t-shirt designs be sure to check out our new Go Fetch Zazzle store. We have just opened our T-Shirt store where you can now purchase our unique designs online. Make sure you check back often or sign up for our blog. When we post new designs I will post it on our blog. Thanks!

Growing Your Email List

admin — Sun, 28 Aug 2011 16:56:13 +0000

In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day. If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list. This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately. This is a great option for coffee shops, ice-cream shops, restaurants, etc… where people are standing around waiting for their coffee, ice-cream, or order to be filled.

Network for Entrepreneurial Women

admin — Sun, 14 Aug 2011 13:58:55 +0000

If you are in the Louisville area and interested in connecting with other women entrepreneurs please check out www.nentw.com. This is a grass roots group for women that are starting businesses or have established businesses. It is very low key, free to attend events, and is a great resource for information and guidance. Make sure to sign up for their email list so you receive invitations to their monthly events.

Twitter Design Goes Viral and Nike Calls

admin — Wed, 03 Aug 2011 14:34:30 +0000

You can’t stop hearing about how you need to embrace social media for your marketing. It can be overwhelming and exhausting just to think about adding social media to your business owner duties. I talk to clients daily about the importance of social media as an extension of their marketing efforts, but I also admit that as an agency we get lazy about keeping up with our own social marketing. I personally like to blog more than post on Twitter, Facebook, LinkedIn, etc…. but I certainly know that it should be an active part of every small business marketing portfolio. Here is a social media story that drives home how important it is while reminding me that we need to practice what we preach. Enjoy…..

My partner, Brad Howard, can whip up an illustration for just about anything. I have to say after being around graphic designers for over 15 years he is probably one of the most talented illustrators I have seen. Because of his talent he is often recruited by friends and family to do designs for our personal interests (thankfully for those special few, he obliges). So one night, his oldest daughter, who is a soccer player and big fan of Megan Rapinoe ( US Women’s Soccer team player), requested that Dad create her a t-shirt design of her favorite soccer player.

After completely the t-shirt design (http://twitpic.com/5toyt0) he posted it to his personal twitter account @doodlesauce and the design immediately went viral. People loved it and his personal twitter account went from a few dozen followers to current 290 followers in a matter of weeks. Within 3 days his design had over 7,000 views and was re-tweeted 267 times.

A couple of twitter fans tweeted the design over to Megan Rapinoe and @nikesoccer account and that is when Nike got involved. They apparently were watching and tracking twitter activity surrounding the design. The twitter follows begged Brad to get in touch with Nike. A few days after Brad sent an email to Nike explaining the viral outburst, someone from the Nike Soccer branding team got in touch with Brad and bought the design and now they are available for fans to buy at Nike Soccer.

This is a GREAT example of the power of social media. From a small request from his daughter all the way to offices at Nike. A little doodle is now available to buy online. I know you are thinking that this is crazy and no way can social media do that for my business. Well, you never know. If you had told me that someday Nike would call Brad about buying his design, I would have said you are crazy. It is all about timing, relevancy, and uniqueness. Brad had a great design (unique with a strong brand association), tweeted it while the US Women’s Soccer team was still relevant, and the end result is it became a reality. Hopefully this story will inspire you to jump back into social media!

Another Inexpensive Marketing Campaign

admin — Tue, 05 Jul 2011 02:12:57 +0000

I was on my way to my brother’s house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox. Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone’s yard to decorate for the holiday. As I pulled into my brother’s driveway, I looked down at the flag in his yard and noticed that it had a little 4×6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area. What a great marketing idea. This real estate agent was being very clever. He knew if he put the flags in everyone’s yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday. My brother informed me the flags had been up for several days. Who doesn’t want an American Flag in their yard on the 4th.

This concept would be good for companies that are targeting specific neighborhoods, income levels, etc… Maybe you are a high end landscaper looking to get your name out there in a specific area. Buy some decorative item for a specific holiday and get cracking. 4th of July is perfect but perhaps something for Thanksgiving or Halloween since it seems to be universal holiday. I particularly like Halloween since people are out and about walking the neighborhood with their kids.

Don’t forget to send me any great inexpensive marketing campaigns you have tried. Please spread the knowledge. Thanks and good luck to all you marketers out there.

Every Door Direct Mail or EDDM

admin — Fri, 13 May 2011 15:54:15 +0000

I went to pick up some mail last week at the post office and saw a flyer about a USPS marketing program. Wow, this seems to good to be true. It is called Every Door Direct Mail or EDDM. This is a program the USPS offers that opens up a whole new opportunity for busines owners to target specific areas in the local market without the need / cost of purchasing mailing lists or mailing permits (postage). This can be a huge savings for businesses that are trying to target consumers (B-C) in a specific geographical location.

You can use Every Door Direct Mail to…
Target a location without an address list
Send out local mailings or national campaigns
Build more traffic
Find new customers
Increase revenue
Reduce mail preparation costs

It is perfect for businesses like restaurants, retailers, auto dealerships, attorneys, doctors, lawn service companies, landscapers, home improvement companies, etc… You can mail as few as 200 pieces or as many as 5000 piece for only $0.142 per piece (I assume that doesn’t include the cost of printing the piece). Now that is a deal. For more details check out this information on the USPS website and good luck.

New Account Manager

admin — Fri, 22 Apr 2011 11:54:59 +0000

Hi Everyone. I don’t really blog about our advertising agency but I think I will start doing this more often so the audience can start understanding how agencies work. My first post about our agency is to announce the addition of a new account manager to our team. His name is Josh Fuqua and he will be managing and overseeing account in Danville and Somerset Kentucky. Josh is an experienced web designer and brings a lot of public relations experience to the table.

It is so wonderful to know that we can expand our business and keep our overhead expenses down through the use of technology. Josh and Brad are both located in the Danville/Somerset Kentucky area while I am located in Louisville, Kentucky. We can all still function as a team and work remotely together to collaborate on projects as necessary. This keeps our overhead expenses to a minimum which allows us to offer our clients the best marketing/advertising services at the most reasonable pricing.

Easy and Fun Easter Marketing Campaign

admin — Fri, 15 Apr 2011 17:03:16 +0000

Here is a quick and easy easter marketing campaign I came across yesterday. This is particularly a great campaign if you own a retail store or if you are in the service industry but have a bricks and mortar store that customers visit. I went to get my haircut yesterday in a swanky salon (rare treat for me) and when I went to go pay for my cut the receptionist told me that if you booked my next visit I was allowed to pick an easter egg out from the basket. Each egg had a coupon and a piece of candy in it. The coupon is good for the next time I visited the salon. My coupon was actually very good offer, 50% a hair color. Any ladies out there reading this blog will know how expensive hair color at the salon is. Anyway, now I just have to keep my next appointment and show up for a hair color for 50% off. Nice deal and a little easter fun!! Throw a basket of eggs on the counter and give some coupons out. It will bring satisfied customers and a little Spring Cheer to the day! Good luck marketers.