In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day. If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list. This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately. This is a great option for coffee shops, ice-cream shops, restaurants, etc… where people are standing around waiting for their coffee, ice-cream, or order to be filled.
Archive for email marketing idea
Growing Your Email List
Case Study for Small Business Marketing
I was talking to my partner this morning about our new venture, Fuzzy Fans. We have been so covered up in working on launching this new collegiate apparel company we didn’t see the obvious tie in with Go Fetch Marketing and Fuzzy Fans. We can use Fuzzy Fans to help educate our client base and other small business owners on how to launch a small business on a bare bones budget and some low cost marketing tricks. So, having seen the light now I have decided to start blogging about our new venture and show our readers how we got started and how we got a product to market. Stayed tuned and check our blog daily to receive updates on this case study. I will also be discussing and providing other small business tips outside of marketing and advertising that will hopefully help you if you are embarking on a new venture. Good luck to all entrepreneurs. It is a tough road but if you can survive it, it is well worth it.
12 Days of Christmas Email Advertising Campaign
I got a very clever email the other day from a local retail store. I have purchased from them before so I am now on their email list (remember: It is very important to keep your customer data files clean and up to date). Anyway, they started a 12 days of Christmas email campaign and each day they send out an email highlighting an item in their shop. There is a coupon attached to the email for a 10% discount on any item. I like this concept and I find myself checking the email everyday just to see what they have highlighted in the email. They tie the copy for the email into the song so it is very clever. If I were managing the campaign, I would take it a step further and provide a discount for each item highlighted and then on the last day of the campaign highlight a very expensive and high end product with a HUGE discount. Perhaps build up the suspense and make each and every item bigger and better everyday building up to the “grand finale”.