I meet small business owners who always second guess their business name. The choice of a name for your business in today’s technologically advance internet world is more important than ever.  Business owners need to consider the impact of their name on future marketing/advertising on the internet.  They need to consider if the domain name is available, if it is easy to spell, easy to remember, numbers in the name, etc…  For those business that have been around before the internet their name is something they can’t change and they just have to make it work in this new world of marketing and advertising but for those of you that are just starting out do some research and understand the impact your business name will have on future marketing campaigns.  Here is a good article to help guide you through the process.