We just launched a low budget direct mail / email campaign for a client that is B to B. They sell a medical product that is often taken out on a 30-day trial and then purchased by the customer. They have had huge success with 30 day trials and very rarely is their product returned (i.e. most 30 day trial customers purchase the product). As a test campaign we are going to send out a letter and email to all 30 day trial customers at about 10-15 days into their trial run and thank them for using the product. In that letter / email we are going to have a call to action where if the customer orders a second product during the trial period we will offer a 10% discount and free shipping.
I will keep you posted on the results of this campaign. We think it will be a hit because most 30 day trials turn into permanent customers and a lot of those customers order more than one product. This is just another low budget marketing campaign that you can implement yourself. If you have a lot of customers that are either up-sell customers or trial customers give this type of campaign some thought.
Hope this post spurs some ideas. Please keep us posted on your great campaign ideas. We would love to share them with our audience.