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Small Business Marketing Workshop

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and cover

Every Door Direct Mail or EDDM

I went to pick up some mail last week at the post office and saw a flyer about a USPS marketing program.  Wow, this seems to good to be true.  It is called Every Door Direct Mail or EDDM.  This is a program the USPS offers that opens up a whole new opportunity for busines owners to target specific areas in the local market without the need / cost of purchasing mailing lists or mailing permits (postage).  This can be a huge savings for businesses that are trying to target consumers (B-C) in a specific geographical location. You can use Every Door Direct Mail to… Target a location without an address list Send out local mailings or national campaigns Build more traffic Find new customers Increase revenue Reduce mail preparation costs It is perfect for businesses like restaurants, retailers, auto dealerships, attorneys, doctors, lawn service companies, landscapers, home improvement companies, etc...   You can mail as few as 200 pieces or as many as 5000 piece for only $0.142 per piece (I assume that doesn't include the cost of printing the piece).  Now that is a deal.  For more details check out this information on the USPS website and good luck.

New Account Manager

Hi Everyone.  I don't really blog about our advertising agency but I think I will start doing this more often so the audience can start understanding how agencies work.  My first post about our agency is to announce the addition of a new account manager to our team.  His name is Josh Fuqua and he will be managing and overseeing account in Danville and Somerset Kentucky.  Josh is an experienced web designer and brings a lot of public relations experience to the table.  It is so wonderful to know that we can expand our business and keep our overhead expenses down through the use of technology.  Josh and Brad are both located in the Danville/Somerset Kentucky area while I am located in Louisville, Kentucky. We can all still function as a team and work remotely together to collaborate on projects as necessary.   This keeps our overhead expenses to a minimum which allows us to offer our clients the best marketing/advertising services at the most reasonable pricing.

Why Use WordPress

We now build the majority of websites for our clients using WordPress.  Unless we have a client that has a very specific need that requires a lot of customization and custom features we always do the build using the WordPress platform.  Here are just some of the reasons we like it particularly for the small business client: It is an Open Source software which means it is free! It maybe used on any personal, and/or commercial projects without costing you a single penny. Clients do not pay a yearly license fee.  Many high-end CMS requires “Seat Licenses” which means that you have to pay them per user who will be using it. On the other hand WordPress is free. It is user friendly.  You do not need to be an expert with a ton of computer knowledge.  Once the initial build is done we can turn over the keys and clients can make their own updates with ease. WordPress has many open-source plugins that we can add to website for additional features and designs. WordPress has gone to great lengths to make sure every bit of the generated code is in full compliance with the standards of the W3C. This

Thank You Promotion

We just launched a low budget direct mail / email campaign for a client that is B to B.  They sell a medical product that is often taken out on a 30-day trial and then purchased by the customer.  They have had huge success with 30 day trials and very rarely is their product returned (i.e. most 30 day trial customers purchase the product).  As a test campaign we are going to send out a letter and email to all 30 day trial customers at about 10-15 days into their trial run and thank them for using the product.  In that letter / email we are going to have a call to action where if the customer orders a second product during the trial period we will offer a 10% discount and free shipping. I will keep you posted on the results of this campaign.  We think it will be a hit because most 30 day trials turn into permanent customers and a lot of those customers order more than one product.   This is just another low budget marketing campaign that you can implement yourself.  If you have a lot of customers that are either up-sell customers or trial customers give this type of campaign some thought. Hope this post spurs