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Top Ten Internet and Social Media Tips for Small Businesses

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race.  Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products

The Top 5 Marketing Pitfalls for the Small Business Owners

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own domain name:  I have mentioned this before in previous posting but it haunts me.  I deal with at least one major domain ownership problem a month and they don't always have a pretty outcome.  The worst one I experienced was when a client built a website through a freelancer who secured the domain and owned domain.  When the client decided several years later to rebuild their website through Go Fetch Marketing and not the freelance designer, the freelancer refused to release the domain name to them and they eventually had to purchase a different domain that did not match their business name. This is an easy fix.  Purchase your own domain through any register and own it for life.  Domains are cheap ($10-$20 a year) and doing it yourself is worth the hassle.  Domains can be purchased through various registers such as Go Daddy, Network