Top Ten Internet and Social Media Tips for Small Businesses

Slide1I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the “Top Ten Internet and Social Media Tips for Small Businesses”.  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is…. The Top Ten

Two Important Website Design Elements: Photography and Designers

We just finished building one of our best websites yet for a local restaurant called Captain’s Quarters.

 

CaptainsQuartersWebsiteThe client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client.  Two important website design elements stood out on the project, great photography and designers.  First off,  a big shout out to our great designers, my partner Brad Howard and Mark Malik. The second element was all the great photography this client made available to us.  It literally took me days to sort through

The Top 5 Marketing Pitfalls for the Small Business Owners

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them.

1. Businesses do not own their own domain name:  I have mentioned this before in previous posting but it haunts me.  I deal with at least one major domain ownership problem a month and they don’t always have a pretty outcome.  The worst one I experienced was when a client built