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Underrated Technology Every Social Media Marketer Should Be Thankful For

Social media has been responsible for far-reaching changes in the way that marketers are interacting with the public. Technology has brought us to a point where the modern consumer has nearly uninterrupted access to their favorite products, companies, personalities, and brands. As a result, marketers spend a great deal of their time figuring out how to leverage the marketing tools available to them without overstaying their welcome. Below are a number of technologies that remain underrated, at least where marketers are concerned, that are making the task of marketing to a worldwide audience that much easier. Smartphones and Tablets It might seem unusual to refer to tablets and smartphones as "underrated," but their place in the world of online marketing has yet to be fully understood and utilized. The truth is, marketers everywhere are still trying to make sense of the fact that most people can't so much as go to the bathroom without taking their mobile device of choice with them. What this means is that there are more opportunities than ever to fully utilize these devices as marketing tools. One thing that marketers are learning to differentiate between is the sort of calls-to-action that should be used on

Top Ten Internet and Social Media Tips for Small Businesses

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race.  Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products

The Top 5 Marketing Pitfalls for the Small Business Owners

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own domain name:  I have mentioned this before in previous posting but it haunts me.  I deal with at least one major domain ownership problem a month and they don't always have a pretty outcome.  The worst one I experienced was when a client built a website through a freelancer who secured the domain and owned domain.  When the client decided several years later to rebuild their website through Go Fetch Marketing and not the freelance designer, the freelancer refused to release the domain name to them and they eventually had to purchase a different domain that did not match their business name. This is an easy fix.  Purchase your own domain through any register and own it for life.  Domains are cheap ($10-$20 a year) and doing it yourself is worth the hassle.  Domains can be purchased through various registers such as Go Daddy, Network

Small Business Marketing Workshop

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and cover

Website Design 101: 7 Steps to a Great Website

  Have you been thinking about a website redesign? Redesign projects can be laborious, so before you head down make sure you are doing it for the right reasons and that you incorporate the most essential elements. This free ebook will walk you through 7 important steps that you should follow for a redesign or if  you are just considering an upgrade to your current website. You will learn: Whether or not a website redesign is right for your company How to protect your website content during a redesign How to format your homepage correctly The importance of original content Why you need landing pages The importance of website metrics  

Twitter Design Goes Viral and Nike Calls

You can't stop hearing about how you need to embrace social media for your marketing.  It can be overwhelming and exhausting just to think about adding social media to your business owner duties. I talk to clients daily about the importance of social media as an extension of their marketing efforts, but I also admit that as an agency we get lazy about keeping up with our own social marketing.  I personally like to blog more than post on Twitter, Facebook, LinkedIn, etc.... but I certainly know that it should be an active part of every small business marketing portfolio.  Here is a social media story that drives home how important it is while reminding me that we need to practice what we preach.  Enjoy..... My partner, Brad Howard, can whip up an illustration for just about anything.  I have to say after being around graphic designers for over 15 years he is probably one of the most talented illustrators I have seen.  Because of his talent  he is often recruited by friends and family to do designs for our personal interests (thankfully for those special few, he obliges).  So one night, his oldest daughter, who is a soccer player and big fan of Megan Rapinoe  ( US Women's Soccer team player), requested that Dad create her