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You are NOT a Graphic Designer so quit trying to be one!

My work keeps piling up today which means I really should be working on client projects right now, but I had to stop and write this blog post ASAP because I can't take it anymore. I have to stand on my soapbox and scream out to all small business owners something very important.  Here it goes, brace yourself for disappointment: "You are NOT a graphic designer so quit trying to be one"! Read it again and remember it. All small business owners wear multiple hats, but please take off the graphic design hat.  Just like you shouldn't do legal work for your business without a law degree, you shouldn't be designing without design skills, experience, and a great eye. Go Fetch Marketing's co-founder, Brad Howard is a graphic designer.  Clients actually pay him good money to design. Graphic design isn't his hobby, side job, or just for kicks job. He isn't an interior designer or photographer, who now thinks he can be a graphic designer.  Graphic design is his career, his passion, and his education (Fine Arts Degree).  Brad has an eye for graphic design, almost 4 decades of experience in multiple industries and in multiple mediums. He can design

Top Ten Internet and Social Media Tips for Small Businesses

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race.  Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products

Two Important Website Design Elements: Photography and Designers

We just finished building one of our best websites yet for a local restaurant called Captain's Quarters.   The client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client.  Two important website design elements stood out on the project, great photography and designers.  First off,  a big shout out to our great designers, my partner Brad Howard and Mark Malik. The second element was all the great photography this client made available to us.  It literally took me days to sort through all the photography and categorize it for the designers to use. I know what you are thinking as a small business owner, "I don't have the budget for professional photography and I don't have any designers on staff" so this doesn't help me.  Well, here is a few tips on how to incorporate these two important elements into your website without breaking the bank. Good Designers There are a ton of graphic design freelancers out there who will do work on the side on the cheap.  Search sites like elancer or vworker.   Ask to see their portfolio of work and make sure to look

Website Design 101: 7 Steps to a Great Website

  Have you been thinking about a website redesign? Redesign projects can be laborious, so before you head down make sure you are doing it for the right reasons and that you incorporate the most essential elements. This free ebook will walk you through 7 important steps that you should follow for a redesign or if  you are just considering an upgrade to your current website. You will learn: Whether or not a website redesign is right for your company How to protect your website content during a redesign How to format your homepage correctly The importance of original content Why you need landing pages The importance of website metrics