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Top Ten Internet and Social Media Tips for Small Businesses

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race.  Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products

Two Important Website Design Elements: Photography and Designers

We just finished building one of our best websites yet for a local restaurant called Captain's Quarters.   The client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client.  Two important website design elements stood out on the project, great photography and designers.  First off,  a big shout out to our great designers, my partner Brad Howard and Mark Malik. The second element was all the great photography this client made available to us.  It literally took me days to sort through all the photography and categorize it for the designers to use. I know what you are thinking as a small business owner, "I don't have the budget for professional photography and I don't have any designers on staff" so this doesn't help me.  Well, here is a few tips on how to incorporate these two important elements into your website without breaking the bank. Good Designers There are a ton of graphic design freelancers out there who will do work on the side on the cheap.  Search sites like elancer or vworker.   Ask to see their portfolio of work and make sure to look

The Top 5 Marketing Pitfalls for the Small Business Owners

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own domain name:  I have mentioned this before in previous posting but it haunts me.  I deal with at least one major domain ownership problem a month and they don't always have a pretty outcome.  The worst one I experienced was when a client built a website through a freelancer who secured the domain and owned domain.  When the client decided several years later to rebuild their website through Go Fetch Marketing and not the freelance designer, the freelancer refused to release the domain name to them and they eventually had to purchase a different domain that did not match their business name. This is an easy fix.  Purchase your own domain through any register and own it for life.  Domains are cheap ($10-$20 a year) and doing it yourself is worth the hassle.  Domains can be purchased through various registers such as Go Daddy, Network

Website Design 101: 7 Steps to a Great Website

  Have you been thinking about a website redesign? Redesign projects can be laborious, so before you head down make sure you are doing it for the right reasons and that you incorporate the most essential elements. This free ebook will walk you through 7 important steps that you should follow for a redesign or if  you are just considering an upgrade to your current website. You will learn: Whether or not a website redesign is right for your company How to protect your website content during a redesign How to format your homepage correctly The importance of original content Why you need landing pages The importance of website metrics  

Why Use WordPress

We now build the majority of websites for our clients using WordPress.  Unless we have a client that has a very specific need that requires a lot of customization and custom features we always do the build using the WordPress platform.  Here are just some of the reasons we like it particularly for the small business client: It is an Open Source software which means it is free! It maybe used on any personal, and/or commercial projects without costing you a single penny. Clients do not pay a yearly license fee.  Many high-end CMS requires “Seat Licenses” which means that you have to pay them per user who will be using it. On the other hand WordPress is free. It is user friendly.  You do not need to be an expert with a ton of computer knowledge.  Once the initial build is done we can turn over the keys and clients can make their own updates with ease. WordPress has many open-source plugins that we can add to website for additional features and designs. WordPress has gone to great lengths to make sure every bit of the generated code is in full compliance with the standards of the W3C. This