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Top Ten Internet and Social Media Tips for Small Businesses

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race.  Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products

Top 10 Reasons Why We Use WordPress?

Over 90% of our clients are now on the WordPress website platform. I have encouraged all my clients over the last several years to move to WordPress.  It is a dynamic, user friendly system that puts control back into the hands of the clients.  I have clients that can manage their own websites updates after we built the initial website and trained them on how to make updates.  Obviously we are always here to handle the updates for clients that don't want to be DIY pioneers, but our clients are thrilled to know that they can do it without us if they want to.  With the economic down turn and companies tighten their belts, every penny counts. Here is a list of the top ten reasons we love using WordPress. It is Open Source: WordPress is an Open Source software which means it is free! It may be used on any personal, and/or commercial projects without costing you an annual “seat license”. Many high-end Content Management Systems (CMS) require “Seat Licenses” which means that you have to pay per user /seat who will be using it. User Friendly: WordPress does not require you to be an expert with computer knowledge

Why Use WordPress

We now build the majority of websites for our clients using WordPress.  Unless we have a client that has a very specific need that requires a lot of customization and custom features we always do the build using the WordPress platform.  Here are just some of the reasons we like it particularly for the small business client: It is an Open Source software which means it is free! It maybe used on any personal, and/or commercial projects without costing you a single penny. Clients do not pay a yearly license fee.  Many high-end CMS requires “Seat Licenses” which means that you have to pay them per user who will be using it. On the other hand WordPress is free. It is user friendly.  You do not need to be an expert with a ton of computer knowledge.  Once the initial build is done we can turn over the keys and clients can make their own updates with ease. WordPress has many open-source plugins that we can add to website for additional features and designs. WordPress has gone to great lengths to make sure every bit of the generated code is in full compliance with the standards of the W3C. This