Marketing Blog | Go Fetch Marketing
Don't miss Go Fetch Marketing's recent article "Digital Marketing Strategy Tips," in The Kentucky CPA Journal (Starts on page 29). Some good marketing tips for accounting and law firms. CLICK HERE to read article.
So here I go again on one of my rants. I fume over issues for a few days and if it doesn't go away I know it is time to take it to the blog. I am going to chalk this one up to the old saying "You don't know, what you don't know." I am also going to blame myself for not properly educating my clients and prospective clients. Website developers are not security experts and most website developers DO NOT manage website hosting. More importantly, they don't manage security on a website. It doesn't mean they CAN'T manage it, it just means they wouldn't be the best person to manage it. It is like saying an Internist can help you manage back pain, but you should probably go see an Orthopedist for expert care. We love WordPress and so do our clients, but it is a breeding ground for hackers because it is the #1 open source content management system (CMS). I could mange the security on my site, but it is just one of those things I don't know enough about and I don't have the time to keep up with the ever changing environment. I hire experts to manage security on my website. For as little as $20 a month you can have a hosting provider or an IT expert add managed WordPress to your current hosting package. It is a little amount of money for piece of mind. Here is a list
My work keeps piling up today which means I really should be working on client projects right now, but I had to stop and write this blog post ASAP because I can't take it anymore. I have to stand on my soapbox and scream out to all small business owners something very important. Here it goes, brace yourself for disappointment: "You are NOT a graphic designer so quit trying to be one"! Read it again and remember it. All small business owners wear multiple hats, but please take off the graphic design hat. Just like you shouldn't do legal work for your business without a law degree, you shouldn't be designing without design skills, experience, and a great eye. Go Fetch Marketing's co-founder, Brad Howard is a graphic designer. Clients actually pay him good money to design. Graphic design isn't his hobby, side job, or just for kicks job. He isn't an interior designer or photographer, who now thinks he can be a graphic designer. Graphic design is his career, his passion, and his education (Fine Arts Degree). Brad has an eye for graphic design, almost 4 decades of experience in multiple industries and in multiple mediums. He can design logos, websites, brochures, billboards, environmental interactive displays, signage, and any print design. He can whip up a nice painting or sketch my daughter a quick pencil illustration of a cartoon character. He is a designer, illustrator, and artist. You think you are designer or you
Social media has been responsible for far-reaching changes in the way that marketers are interacting with the public. Technology has brought us to a point where the modern consumer has nearly uninterrupted access to their favorite products, companies, personalities, and brands. As a result, marketers spend a great deal of their time figuring out how to leverage the marketing tools available to them without overstaying their welcome. Below are a number of technologies that remain underrated, at least where marketers are concerned, that are making the task of marketing to a worldwide audience that much easier. Smartphones and Tablets It might seem unusual to refer to tablets and smartphones as "underrated," but their place in the world of online marketing has yet to be fully understood and utilized. The truth is, marketers everywhere are still trying to make sense of the fact that most people can't so much as go to the bathroom without taking their mobile device of choice with them. What this means is that there are more opportunities than ever to fully utilize these devices as marketing tools. One thing that marketers are learning to differentiate between is the sort of calls-to-action that should be used on a desktop PC versus a mobile device. When somebody's browsing a website on their smartphone, for example, they're more likely to click a call-to-action button that says "Learn More" or "Sign Up" than they are to click on one that says "Buy Now." High-Speed Internet
I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group. I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses". Because some women in the group were just starting out and some were already further along in their marketing programs I decided the best way to provide value to the whole group was to think through the most common mistakes I see with my own set of clients. So, here it is.... The Top Ten marketing tips when it comes to Internet marketing that I think all business owners should understand before they start the race. Enjoy and please let us know what marketing items you continue to struggle with so we can offer some friendly advise in our blog. 1. Be NICE to Mother Google for Better SEO (Search Engine Optimization): We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers. You want prospects to find you in a Google search (keyword searches) when they are looking for products and/or services you can provide. Mother Google is smarter and more powerful than you, so follow her rules. She wants fresh and relevant content, inbound and outbound links, consistency, social integration, and she requires you to work hard before she awards you with organic search
We just finished building one of our best websites yet for a local restaurant called Captain's Quarters. The client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client. Two important website design elements stood out on the project, great photography and designers. First off, a big shout out to our great designers, my partner Brad Howard and Mark Malik. The second element was all the great photography this client made available to us. It literally took me days to sort through all the photography and categorize it for the designers to use. I know what you are thinking as a small business owner, "I don't have the budget for professional photography and I don't have any designers on staff" so this doesn't help me. Well, here is a few tips on how to incorporate these two important elements into your website without breaking the bank. Good Designers There are a ton of graphic design freelancers out there who will do work on the side on the cheap. Search sites like elancer or vworker. Ask to see their portfolio of work and make sure to look for designers that have a lot of experience designing what you need. Some designers specialize in web, some just in logo design, and some focus on illustration and print. Find out what they love to work on. Although most designers will tell you "I can
My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own domain name: I have mentioned this before in previous posting but it haunts me. I deal with at least one major domain ownership problem a month and they don't always have a pretty outcome. The worst one I experienced was when a client built a website through a freelancer who secured the domain and owned domain. When the client decided several years later to rebuild their website through Go Fetch Marketing and not the freelance designer, the freelancer refused to release the domain name to them and they eventually had to purchase a different domain that did not match their business name. This is an easy fix. Purchase your own domain through any register and own it for life. Domains are cheap ($10-$20 a year) and doing it yourself is worth the hassle. Domains can be purchased through various registers such as Go Daddy, Network Solutions, 1and1, etc... If you want to check to see if a domain is available, check out www.whois.com. This website will show you what domains are available to purchase. 2. Businesses never get artwork source files from designers: You have paid a graphic designer a
Over 90% of our clients are now on the WordPress website platform. I have encouraged all my clients over the last several years to move to WordPress. It is a dynamic, user friendly system that puts control back into the hands of the clients. I have clients that can manage their own websites updates after we built the initial website and trained them on how to make updates. Obviously we are always here to handle the updates for clients that don't want to be DIY pioneers, but our clients are thrilled to know that they can do it without us if they want to. With the economic down turn and companies tighten their belts, every penny counts. Here is a list of the top ten reasons we love using WordPress. It is Open Source: WordPress is an Open Source software which means it is free! It may be used on any personal, and/or commercial projects without costing you an annual “seat license”. Many high-end Content Management Systems (CMS) require “Seat Licenses” which means that you have to pay per user /seat who will be using it. User Friendly: WordPress does not require you to be an expert with computer knowledge in order to incorporate or use it on your website. It comes with a simple backend CMS where you can manage your own website content. Extended Plugins: WordPress has many open-source plugins that can assist you in making WordPress look however you want it to
Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and cover the cost of class and refreshments Wi-Fi is available in conference room if you would like to bring your laptop or tablet.