Marketing Blog | Go Fetch Marketing
As a consumer, I always glance and sometimes buy coupons from daily deal websites like Groupon and Living Social. It is hard to pass up a great deal that is emailed to you everyday. As a business owner, I have always questioned whether the ROI (Return on Investment) is worth it. I have spoken with lots of businesses that say they often break-even on the coupon offer because they have to give a large portion of the proceeds back to the daily deal websites in fees and they have to sell a lot of coupons. Despite the low ROI on the coupon, as a business owner, you might think as long as you break-even you might be able to earn new customers that become repeat buyers so it is still worth it. Although the jury is still out on this new marketing tactic, I am starting to question the true ROI. Check out this new article published in the Business Daily and share your thoughts with us.
Fundraisers can be a daunting and difficult task. Some organizations don’t provide good marketing and sales tools to help sell the product or service which only makes it more difficult to raise funds. Whether you are parent raising funds for your kids' schools or sports team, or you are passionate about a charitable organization, put on your creative hat and come up with something new and different. For example, the school my kids attend has a big magazine drive each year. The magazines are expensive and how many people actually have subscriptions to magazines anymore with the prevalence of digital media in our daily lives. This makes for a terrible product, horrible pricing model, and ultimately a difficult sale. My kids have to prey on our closest family members for a sympathy purchase which of course includes the biggest sympathy purchase from Mom and Dad. I now have enough magazines subscriptions in my house to open up a periodical section in my office. Making matters worse, the school only provides each kid with a hard copy catalog of magazines, some black and white flyers, and access to a terrible online ordering system. A bad product coupled with a bad marketing strategy leads to frustrated parents that just complain every year come fundraising time and frustrated kids that can't sell magazines to win their $.05 rubber ducky necklace. I can probably buy a bag of 100 rubber ducks from china for a fraction of the cost
I just wanted to send out a big THANK YOU to Bluegrass IT Services. My computer recently got a bad virus called SMART HDD and the experts at Bluegrass IT Servies saved the day. This is an UGLY virus and it completely shuts down your system. I thought for several days that I had completely lost all my files and programs on my computer. I actually went computer shopping, anticipating that I was going to have to start all over. Thankfully, four days after the virus attacked the team at Bluegrass IT Services got it back up and running. Here is a link to more information on the virus from Bluegrass IT Services. Also, remember to back up your files to an online backup system such as Carbonite or IDrive. Double check to make sure your backups are working. I had set Carbonite to back up the wrong folders on my computer and for several days I feared that I was going to lose thousand of work files.
Have you been thinking about a website redesign? Redesign projects can be laborious, so before you head down make sure you are doing it for the right reasons and that you incorporate the most essential elements. This free ebook will walk you through 7 important steps that you should follow for a redesign or if you are just considering an upgrade to your current website. You will learn: Whether or not a website redesign is right for your company How to protect your website content during a redesign How to format your homepage correctly The importance of original content Why you need landing pages The importance of website metrics
Here is a picture of the first is has a "wow" factor (sizes can be up to 11 x 15), it can be targeted down to carrier routes, and is less expensive for postage. For more information on EDDM, check out our previous post on this new direct mail option.
In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day. If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list. This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately. This is a great option for coffee shops, ice-cream shops, restaurants, etc... where people are standing around waiting for their coffee, ice-cream, or order to be filled.
If you are in the Louisville area and interested in connecting with other women entrepreneurs please check out NEW out. It is very low key, free to attend events, and is a great resource for information and guidance. Make sure to sign up for their email list so you receive invitations to their monthly events.
You can't stop hearing about how you need to embrace social media for your marketing. It can be overwhelming and exhausting just to think about adding social media to your business owner duties. I talk to clients daily about the importance of social media as an extension of their marketing efforts, but I also admit that as an agency we get lazy about keeping up with our own social marketing. I personally like to blog more than post on Twitter, Facebook, LinkedIn, etc.... but I certainly know that it should be an active part of every small business marketing portfolio. Here is a social media story that drives home how important it is while reminding me that we need to practice what we preach. Enjoy..... My partner, Brad Howard, can whip up an illustration for just about anything. I have to say after being around graphic designers for over 15 years he is probably one of the most talented illustrators I have seen. Because of his talent he is often recruited by friends and family to do designs for our personal interests (thankfully for those special few, he obliges). So one night, his oldest daughter, who is a soccer player and big fan of Megan Rapinoe ( US Women's Soccer team player), requested that Dad create her a t-shirt design of her favorite soccer player. After completely the t-shirt design (http://twitpic.com/5toyt0) he posted it to his personal twitter account @doodlesauce and the design immediately went viral. People loved it and his personal twitter account went from a few dozen followers to current 290 followers in a
I was on my way to my brother's house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox. Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone's yard to decorate for the holiday. As I pulled into my brother's driveway, I looked down at the flag in his yard and noticed that it had a little 4x6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area. What a great marketing idea. This real estate agent was being very clever. He knew if he put the flags in everyone's yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday. My brother informed me the flags had been up for several days. Who doesn't want an American Flag in their yard on the 4th. This concept would be good for companies that are targeting specific neighborhoods, income levels, etc... Maybe you are a high end landscaper looking to get your name out there in a specific area. Buy some decorative item for a specific holiday and get cracking. 4th of July is perfect but perhaps something for Thanksgiving or Halloween since it seems to be universal holiday. I particularly like Halloween since people are