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Small Business Marketing Workshop

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and cover

Another Inexpensive Marketing Campaign

I was on my way to my brother's house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox.  Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone's yard to decorate for the holiday.  As I pulled into my brother's driveway, I looked down at the flag in his yard and noticed that it had a little 4x6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area.  What a great marketing idea.  This real estate agent was being very clever.  He knew if he put the flags in everyone's yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday.  My brother informed me the flags had been up for several days.  Who doesn't want an American Flag in their yard on the 4th.  This concept would be good for companies that are targeting specific neighborhoods, income levels, etc...  Maybe you are a high end landscaper looking to get

Case in Point

Hello everyone.  Per my previous post on 1/21 in regard to hosting and domains I have a client who called me on Monday with the problem I was talking about in my post.  Actually it was my brother who owns two businesses. Here is what happened.  He set up a website for one of his businesses over 6 years ago.  I didn't design or help him with that website.  This is the smaller of the two businesses he owns so he doesn't really work on it day to day and never paid attention to the website or the email accounts tied to the website.  The company that put up the website for him handled the hosting and email set-up.  He called me on Monday asking me for his email password to get into his "squirrel mail" (a webmail platform). He apparently forgot that I didn't set up the website/email for that business.  When I told him he needed to track down the website hosting provider who put up his website he didn't seem to know who to call, or even remember the name of the company that did it.  I am sure he finally hunted down the website designers and got the information he needed

Website Hosting and Domains

Hopefully within the next few weeks I am going to write a FAQ on website builds.  In the meantime, I have to clear up some confusion that 90% of my clients have.  Most small business owners don't understand the difference between hosting and domain registration.  These are two completely different items that each and every website owner must understand.  Here are the basic definitions: Hosting: A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center. Domain: Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com. Now that you know the basic

12 Days of Christmas Email Advertising Campaign

I got a very clever email the other day from a local retail store.  I have purchased from them before so I am now on their email list (remember: It is very important to keep your customer data files clean and up to date).  Anyway, they started a 12 days of Christmas email campaign and each day they send out an email highlighting an item in their shop.  There is a coupon attached to the email for a 10% discount on any item.  I like this concept and I find myself checking gratis online casino the email everyday just to see what they have highlighted in the email.  They tie the copy for the email into the song so it is very clever.  If I were managing the campaign, I would take it a step further and provide a discount for each item highlighted and then on the last day of the campaign highlight a very expensive and high end product with a HUGE discount.  Perhaps build up the suspense and make each and every item bigger and better everyday building up to the "grand finale".

Finding Topics to Blog About

You started your blog and you have the best intentions of blogging everday about something.  The first couple days go well, maybe even weeks, but then the inevitable happens.  You run out of things to blog about that are relevant to your business and fresh.  Well, problem solved.  Sign up for Google Alerts.  This great new service from Google will send you an email everyday on topics you request.  Here is how it works: Google Alerts are email updates of the latest relevant Google results (web, news, etc Casino En Ligne.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the type of results you'll receive. Some handy uses of Google Alerts include: monitoring a developing news story keeping current on a competitor or industry getting the latest on a celebrity or event keeping tabs on your favorite sports teams Very cool and very handy when you run out of things to blog about.  Good luck with that new blog.

Naming Your Small Business

I meet small business owners who always second guess their business name. The choice of a name for your business in today's technologically advance internet world is more important than ever.  Business owners need to consider the impact of their name on future marketing/advertising on the internet.  They need to consider if the domain name is available, if it is easy to spell, easy to remember, numbers in the name, etc...  For those business that have been around before the internet their name is something they can't change and they just have to make it work in this new world of marketing and advertising but for those of you that are just starting out do some research and understand the impact your business name will have on future marketing campaigns.  Here is a good article to help guide you through the process.