Here is a picture of the first is has a “wow” factor (sizes can be up to 11 x 15), it can be targeted down to carrier routes, and is less expensive for postage. For more information on EDDM, check out our previous post on this new direct mail option.
I was on my way to my brother’s house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox. Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone’s yard to decorate for the holiday. As I pulled into my brother’s driveway, I looked down at the flag in his yard and noticed that it had a little 4×6 postcard attached to the flag pole which was advertising a local real estate agent
We just launched a low budget direct mail / email campaign for a client that is B to B. They sell a medical product that is often taken out on a 30-day trial and then purchased by the customer. They have had huge success with 30 day trials and very rarely is their product returned (i.e. most 30 day trial customers purchase the product). As a test campaign we are going to send out a letter and email to all 30 day trial customers at about 10-15 days into their trial run and thank them for using the product. In that letter / email we are going to have a