Another Inexpensive Marketing Campaign

I was on my way to my brother's house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox.  Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone's yard to decorate for the holiday.  As I pulled into my brother's driveway, I looked down at the flag in his yard and noticed that it had a little 4x6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area.  What a great marketing idea.  This real estate agent was being very clever.  He knew if he put the flags in everyone's yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday.  My brother informed me the flags had been up for several days.  Who doesn't want an American Flag in their yard on the 4th.  This concept would be good for companies that are targeting specific neighborhoods, income levels, etc...  Maybe you are a high end landscaper looking to get

Thank You Promotion

We just launched a low budget direct mail / email campaign for a client that is B to B.  They sell a medical product that is often taken out on a 30-day trial and then purchased by the customer.  They have had huge success with 30 day trials and very rarely is their product returned (i.e. most 30 day trial customers purchase the product).  As a test campaign we are going to send out a letter and email to all 30 day trial customers at about 10-15 days into their trial run and thank them for using the product.  In that letter / email we are going to have a call to action where if the customer orders a second product during the trial period we will offer a 10% discount and free shipping. I will keep you posted on the results of this campaign.  We think it will be a hit because most 30 day trials turn into permanent customers and a lot of those customers order more than one product.   This is just another low budget marketing campaign that you can implement yourself.  If you have a lot of customers that are either up-sell customers or trial customers give this type of campaign some thought. Hope this post spurs