In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day. If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list. This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately. This is a great option for coffee shops, ice-cream shops, restaurants, etc... where people are standing around waiting for their coffee, ice-cream, or order to be filled.
I got a very clever email the other day from a local retail store. I have purchased from them before so I am now on their email list (remember: It is very important to keep your customer data files clean and up to date). Anyway, they started a 12 days of Christmas email campaign and each day they send out an email highlighting an item in their shop. There is a coupon attached to the email for a 10% discount on any item. I like this concept and I find myself checking gratis online casino the email everyday just to see what they have highlighted in the email. They tie the copy for the email into the song so it is very clever. If I were managing the campaign, I would take it a step further and provide a discount for each item highlighted and then on the last day of the campaign highlight a very expensive and high end product with a HUGE discount. Perhaps build up the suspense and make each and every item bigger and better everyday building up to the "grand finale".