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Small Business Marketing Workshop

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and cover

Growing Your Email List

In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day.  If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list.  This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately.  This is a great option for coffee shops, ice-cream shops, restaurants, etc... where people are standing around waiting for their coffee, ice-cream, or order to be filled.

12 Days of Christmas Email Advertising Campaign

I got a very clever email the other day from a local retail store.  I have purchased from them before so I am now on their email list (remember: It is very important to keep your customer data files clean and up to date).  Anyway, they started a 12 days of Christmas email campaign and each day they send out an email highlighting an item in their shop.  There is a coupon attached to the email for a 10% discount on any item.  I like this concept and I find myself checking gratis online casino the email everyday just to see what they have highlighted in the email.  They tie the copy for the email into the song so it is very clever.  If I were managing the campaign, I would take it a step further and provide a discount for each item highlighted and then on the last day of the campaign highlight a very expensive and high end product with a HUGE discount.  Perhaps build up the suspense and make each and every item bigger and better everyday building up to the "grand finale".