In addition to having a sign-up form on your website for visitors to register for your email list, I saw a great idea in a little local ice cream shop the other day. If you have a retail store put a small laptop computer at the checkout area that allows people waiting in line to pay to add their own email address to your list. This avoids the hassle of having to ask them for it, it is definitely opt-in, and you know the email address is inputting accurately. This is a great option for coffee shops, ice-cream shops, restaurants, etc... where people are standing around waiting for their coffee, ice-cream, or order to be filled.
I was on my way to my brother's house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox. Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone's yard to decorate for the holiday. As I pulled into my brother's driveway, I looked down at the flag in his yard and noticed that it had a little 4x6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area. What a great marketing idea. This real estate agent was being very clever. He knew if he put the flags in everyone's yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday. My brother informed me the flags had been up for several days. Who doesn't want an American Flag in their yard on the 4th. This concept would be good for companies that are targeting specific neighborhoods, income levels, etc... Maybe you are a high end landscaper looking to get
Hopefully within the next few weeks I am going to write a FAQ on website builds. In the meantime, I have to clear up some confusion that 90% of my clients have. Most small business owners don't understand the difference between hosting and domain registration. These are two completely different items that each and every website owner must understand. Here are the basic definitions: Hosting: A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center. Domain: Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com. Now that you know the
I know, direct mail is almost dead or at least everyone but mailhouses think so. Well, I am somewhere in between. Sometimes I think it is dead and then sometimes I do a campaign for a client and WOW, the ROI is incredible. So, here is my approach. A VERY well thought out campaign with a specific goal in mind can work if executed correctly. The biggest mistake my clients have made is trying to do a campaign on their own and they have no clue about sizing, offer, demographics, postage, etc... and their campaign bombs and then they swear that direct mail is dead. I ran across this short and informative article about direct mail that is useful for a beginner. Bottom line, think long and hard about direct mail and your goals. The most expensive part is going to be postage so make sure you understand how bulk postage works. For truly great direct mail I would recommend hiring an expert to help with creative, list, printing, data management, and mailing. By the way, the most successful direct mail campaigns for my client base have been campaigns that are up-sells to current customer bases. Good Luck and please share
I got a very clever email the other day from a local retail store. I have purchased from them before so I am now on their email list (remember: It is very important to keep your customer data files clean and up to date). Anyway, they started a 12 days of Christmas email campaign and each day they send out an email highlighting an item in their shop. There is a coupon attached to the email for a 10% discount on any item. I like this concept and I find myself checking gratis online casino the email everyday just to see what they have highlighted in the email. They tie the copy for the email into the song so it is very clever. If I were managing the campaign, I would take it a step further and provide a discount for each item highlighted and then on the last day of the campaign highlight a very expensive and high end product with a HUGE discount. Perhaps build up the suspense and make each and every item bigger and better everyday building up to the "grand finale".
You started your blog and you have the best intentions of blogging everday about something. The first couple days go well, maybe even weeks, but then the inevitable happens. You run out of things to blog about that are relevant to your business and fresh. Well, problem solved. Sign up for Google Alerts. This great new service from Google will send you an email everyday on topics you request. Here is how it works: Google Alerts are email updates of the latest relevant Google results (web, news, etc Casino En Ligne.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the type of results you'll receive. Some handy uses of Google Alerts include: monitoring a developing news story keeping current on a competitor or industry getting the latest on a celebrity or event keeping tabs on your favorite sports teams Very cool and very handy when you run out of things to blog about. Good luck with that new blog.
I meet small business owners who always second guess their business name. The choice of a name for your business in today's technologically advance internet world is more important than ever. Business owners need to consider the impact of their name on future marketing/advertising on the internet. They need to consider if the domain name is available, if it is easy to spell, easy to remember, numbers in the name, etc... For those business that have been around before the internet their name is something they can't change and they just have to make it work in this new world of marketing and advertising but for those of you that are just starting out do some research and understand the impact your business name will have on future marketing campaigns. Here is a good article to help guide you through the process.