QR Codes for Marketing

QR codes are going to take off in 2011.  With all the new applications for them and the fact that the majority of mobile phone users are have a smart phone now this is a new form of marketing that will finally be adopted by the masses. I have been researching and reading about various QR codes and I personally like the Microsoft Tag codes but the experts say stick with QR codes that are more generic so that smart phone users don't have to have a specific app on their phone for scanning (e.g. if you use a Microsoft Tag the audience has to have the Microsoft Tag Reader app on their phone to scan it). Click here to read a good article on how to implement QR Codes For those of you that don't know what QR Codes are here is a brief explanation What are QR codes? They look like this: They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell