Small Business Marketing Workshop

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one? What is the difference between domain and hosting and which vendors should I use for these services? What marketing items can I handle myself? What marketing items do I need to outsource? What are some successful and inexpensive marketing campaigns, tricks, and tips? How do I handle advertising sales people and what should I ask EVER advertising sales person? What are QR Codes and are they right for my business? What is search engine optimization (SEO) and how do I manage it? How do I get the best return on my investment (ROI) when my marketing budget is small? The first two hours of the workshop will be classroom style discussion and then we will have a complete hour for Q&A. No question will go unanswered. Space is limited to 30 participants so grab your seat fast. Tickets to the workshop are $35 and

Another Inexpensive Marketing Campaign

I was on my way to my brother's house for the annual 4th of July celebration with the family and as I pulled into his upper class neighborhood I noticed little American Flags in the yard of every house right beside every mailbox.  Wow, I thought, his neighborhood is so fancy that the Home Owners Association put out flags in everyone's yard to decorate for the holiday.  As I pulled into my brother's driveway, I looked down at the flag in his yard and noticed that it had a little 4x6 postcard attached to the flag pole which was advertising a local real estate agent that worked the area.  What a great marketing idea.  This real estate agent was being very clever.  He knew if he put the flags in everyone's yard by the mailboxes with his little advertisement attached, that no one would take them down because it was for the holiday.  My brother informed me the flags had been up for several days.  Who doesn't want an American Flag in their yard on the 4th.  This concept would be good for companies that are targeting specific neighborhoods, income levels, etc...  Maybe you are a high end landscaper looking to get

Direct Mail Does Not Have to Die

I know, direct mail is almost dead or at least everyone but mailhouses think so.  Well, I am somewhere in between.  Sometimes I think it is dead and then sometimes I do a campaign for a client and WOW, the ROI is incredible.  So, here is my approach.  A VERY well thought out campaign with a specific goal in mind can work if executed correctly.  The biggest mistake my clients have made is trying to do a campaign on their own and they have no clue about sizing, offer, demographics, postage, etc... and their campaign bombs and then they swear that direct mail is dead.  I ran across this short and informative article about direct mail that is useful for a beginner.  Bottom line, think long and hard about direct mail and your goals.  The most expensive part is going to be postage so make sure you understand how bulk postage works.  For truly great direct mail I would recommend hiring an expert to help with creative, list, printing, data management, and mailing.  By the way, the most successful direct mail campaigns for my client base have been campaigns that are up-sells to current customer bases.  Good Luck and please share